Streetsense Consulting is holding a series of virtual meetings with each of the county’s eight members of the Board of Supervisors to discuss the county’s existing branding and what might change moving forward.
The first meeting was held Monday with Occoquan District Supervisor Kenny Boddye.The county is determining the best way to market itself once the coronavirus pandemic subsides.
“It’s a really great time for us to redefine and reimagine how we’re positioned in the marketplace,” Boddye said. “We want to show folks in the marketplace, not only here in the region but across the country, that we are the prime place to do business.”
Christina Winn, executive director of the Prince William Department of Economic Development, said the county needs a “strong brand” to push business growth. Ralph Thompson, Streetsense’s executive director of travel and tourism, said the company’s work will focus on how the county showcases its assets, including mission statements and the existing county seal…